Where on earth would you find a completely new and unique product in nail fashion? In sunny California, of course, where the sun, sea and surf surrounds some of the most beautiful women in the world who need to look sensational whether they are waxing a surfboard, attending a movie premiere, or glamming out for Hef’s next bash at the manor.

of silver wrapped around a fresh Pinkberry smoothie… once you’ve been Minxed, your life will never

What's a Minx?
In our definition, a Minx is a sexy, confident, naughty but fun individual who lives every day like it is a big, ripe juicy apple ready to be bitten. We’ve channeled this cool factor into Minx, a new and glamorous way that lets women (and men!) extend fashion to their very fingertips.